In a three-to-two vote, the FCC has decided to move ahead with a proposal that could drastically change the cable set-top box industry. The decision may have far-reaching consequences for how cable customers watch TV — ultimately allowing them to go through third parties for their set-top systems, rather than being tied to the same company they use for cable service. […]
Wheeler argues that if any company can build a box that can communicate with any TV service, those companies will be able to get started building cable boxes rather than having to work out other deals first. The competition, the Chairman argues, will drive down costs and improve device options for consumers. He said at the assembled meeting that "consumers have no choice today," and that the proposed rules did not make major changes for consumers. "It only creates the opportunity for them to have choice."
HUGE first step for consumers and MASSIVE potential for Xbox, Apple TV, Playstation, and others to innovate.