Every step of the way, the company focused on reducing friction and providing increased value for the user when its competitors asked the users to do more work. The net result is that users have voluntarily provided all the components Apple now needs to enable a payment revolution. And we’re about to witness the rise of the iWallet, maybe not this year but pretty soon.
While all the doubters are busy proclaiming "Apple is doomed without Steve Jobs" and "Apple doesn't innovate," Apple's been quietly laying the foundation for a major mobile payments revolution.