Many years ago, we made prototypes of phones with bigger screens. We made notebooks with bigger screens; it was a concept that we were familiar with. There were interesting features having a bigger screen, but the end result was a really lousy product because they were big and clunky like lots of the competitive phones are still…And we thought there is a danger you are seduced by a feature at the expense of making a great product. And so years ago we realized well this is going to be important that we have larger screens, but we needed to do a lot of things to make that larger screen yield a really competitive product.
It was very important to making [a phone with bigger screen] comfortable and actually feeling less wide than in reality it was.