What is the second wave? The second wave is the idea that the internet goliaths of the world are now playing for the $150 or so we spend with the cable companies each month. In an effort to justify and grow the monthly price of their particular content bundle, these Goliaths will acquire, roll up, and merge anything and everything into the offering.
This is an all-out war, and it’s all about who you pay each month for all of your entertainment. […]
More than anything, content on the web will grow up, and be forced to be much better than before. Look at our television choices now. Thanks to the second wave, we’re seeing the beginning of a tel evision revolution. Look for this revolution to spread to other forms of content. We’ll also ask more from our news providers. One of the major benefits of a subscription business model is that it allows businesses to better plan and forecast. In a social media world, better planning simply means better content.
It really boils down to one simple idea. Somebody has to pay for content. In the very early days of the web, the cost of content was forced on the platform or creator themselves. That sure didn’t last for long. We then tried advertisers. Even worse results. And now, in the second wave of the web, it’s us. The consumer will pay for content. Expect life on the web to get a whole lot better, even if you are part of the Google plan, and your in-laws are part of the rival Amazon plan.