FJP writes:

The Newton was a double-edged sword for Apple. On one hand, it had a big "wow" factor and reminded the world of Apple's innovative DNA. On the other hand, it was expensive and Apple had to spend considerable time and energy explaining why a "portable digital assistant" was necessary. It failed.

Now Apple waits for markets to mature a bit before they enter. They've de-emphasized "first" in favor of "best". Facetime is just video chat. Retina Displays are just higher resolution. Siri is just voice recognition. But in all three cases, they grabbed a tremendous amount of mindshare in a short time.

Amen.

Fanboys and haters like to get caught up in the 'ol "We did it first! You guys copied us!" argument. But really, that's just pointless.

It's not about who does it first; it's about who takes it to the next level.

MG Siegler:

That’s the thing — when people say they’re disappointed about the new iPhone, what they’re really saying is that they’re disappointed it doesn’t look that much different from previous version(s). But again, not only is that true, Apple went out of their way to make sure that was the case. [...]

Apple is not and will not make changes just for the sake of change. And while some may now be clamoring for this change, the paradox is that if Apple did make some big changes, many of the same people would bitch and moan about them. Apple is smart enough to know that in this case, most people don’t really want change, they just think that they do because that’s the easiest way to perceive value: visual newness.

Perfectly said.

If you haven't heard, tomorrow morning Apple will be hosting a media event to unveil the new iPhone. As an Apple geek, it is my duty to obsessively follow the Apple blogosphere like it's my job and and live my life one Apple event at a time, lol. Based on everything I've read, here are my predictions for what will be announced tomorrow.

First, let's cover the basics:

• Faster. HD-quality front camera. More magical. "Thinnest iPhone EVAR." Makes bacon.

And here are other predictions going around all the rumor sites:

• new design with more metal, less glass

• 4-inch diagonal screen

• 4G LTE.

• thinner dock connector. USB 3.0.

• headphone jack on the bottom.

• available for sale on Friday, Sept 21st.

This one hasn't been talked about much in the rumor mill but I'm sticking with it:

• same price points and same storage specs (16, 32, 64GB). Whoever started the "iPhone 5 will be $800" rumor deserves to be bitchslapped.

Okay, now for my actual, bolder predictions:

• Super iPhone IV Alpha Turbo Tournament Edition

• "iPhone with widescreen" — No "5". Everyone will keep referring to it as the iPhone 5, just as how everyone still refers to the iTouch. Hell, everyone keeps calling it "the iPhone" when Apple has always consistently referred to it as just "iPhone."

• Bluetooth 4.0. This has been built into the 4S for the past year but I think Apple will make a big push to tightly intertwine the iPhone into our daily lives. This brings me to my next prediction…

• Mobile Payments. I think Apple will pass up on NFC — just like they passed up Blu-ray — and will set out to make mobile payments mainstream with PassBook and Bluetooth 4.0.

• iPod nano watch — a companion device leveraging Bluetooth 4.0 to give you push notifications and basic controls (play/pause/next) right on your wrist. A couple years ago, someone close to me went to China and visited Foxconn. This friend saw a bunch of prototypes, including an iPod Shuffle-like device that was meant to be a companion for the iPhone/iTouch. While I don't think this is exact prototype will ever make it into production, my gut says Apple will eventually release something along those lines.

• Built-in water resistance. Rumor has it that Apple saw a demo of Liquipel and was amazed by it. I can see Apple trying to lock up a year-long exclusive on this technology.

• AirPlay Direct for streaming to an Apple TV without a WiFi network. (Source)

And my final long shot prediction:

• Tim Cook standing on stage, unveiling something totally unexpected, flicking off the crowd and saying, "SURPRISE, BITCHES. BWAHAH!" Okay, maybe not that far. But Cook vowed very publicly that Apple will "double down on secrecy" under his tenure. And as the mastermind behind Apple's supply chain, he would know the perfect places to leak fake parts.

That's all for now. We'll see tomorrow morning how piss-poor badly my predictions will be, lol. But no matter how wrong I am or what Apple unveils tomorrow, there is no doubt in my mind that this will be the best-selling product in Apple's history.

-Mel

Counternotions:

Suppose you were the CEO of Apple in 2005 when a couple of intergalactic visitors with time-warping technology offered you this bet:

Design and manufacture a small mobile device that seamlessly combines the functionalities of a cellular phone, a web surfer, an audio/video player and a small PC, and your company will double its market cap and establish a third mass-market computing platform after Windows and Macintosh.

Would you take it?

Before you say, "Are you nuts, why wouldn't I?" ponder just a few of the issues involved.

With the iPhone being so saturated in the world today, it's easy to forget how truly daring and revolutionary it's launch was.

Steve Jobs took that challenge by the horns and made it his bitch.