Joe Casabona, a self-proclaimed iPhone-hater, concludes his two-week review of an iPhone 6:
I didn’t hate my time with the iPhone, but I definitely wasn’t convinced to convert. There are things I’m just used to on Android and prefer. I know it seems close point for point, but the things I didn’t like are weighted much more than the things I liked.
I still plan on using the device for testing, and will likely use it on trips or longer days when I need the battery and want to take nice photos. It will likely be my primary device in Disney World, and when I do some more traveling this summer.
Six weeks later, Joe humbly admits his two-week review wasn't fair:
There were 2 factors in my first trial with the iPhone that stacked the odds against me ever liking the device. I wasn’t using it as my only full time device, and I didn’t use all the features.
The first factor made my user experience with the iPhone more like this: “Ugh. I don’t like this; I’m just going to do it on my Android phone.” That means I never used the iPhone enough to not have a frustrating (read: different from Android) experience. The second factor was the real kicker. I was excluding the features that make using iOS great. I didn’t turn on iMessage. I wasn’t using Passbook or Apple Pay. Handoff was something that was hands-off for me (pun totally intended).
He concludes:
This has been a strange experience for me. I’ve been such an outspoken proponent of Android. It was more like anti-iPhone. That means making the switch has been one of begrudging acceptance. At first, I didn’t like that I liked it.
But as I use the iPhone more and see how well it actually works, it’s clear that Android is great for some things. But needs to mature in other aspects. And I think Google knows that too. The change in treatment of Android over the last few years has been noticeable. It’s like Google said, “GUYS. We need to fix this mess.”
But still. As I write this post using iA Writer on my iPad, I know I will be able to proof it on my iPhone while I wait at Baggage Claim. Then I will hit publish from my Mac, all without having to push a sync or refresh button. And that’s some powerful stuff.
After fully embracing the iPhone, Joe is able to realize the powerful benefits of the Apple ecosystem, the seamless integrations, and how it simply feels with real first-hand experience.
Because at the end of the day, real people don't care about how impressive the tech specs or feature lists look on paper; people care about how well technology feels when it's integrated into their lives.